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Design
Project: I led the initiative to redesign the Home Department pages to room setting photography and also remove headline copy from hero banners and smaller assets. We also created a Shop by Style curated experience enabling the user to browse products based on design trends in decor.

Challenge: The current site modules were not vertical enough to best showcase room settings. We were consistently faced with cropping out the main focus of the shots or covering the product with copy headlines.
Home Landing Page
Home Department Page
Apparel
Campaign Design
Home Furnishings
Tips & Ideas
Homepage Design
Brand Evolution
Customer Segmentation
Style Guide Design
Branding
Email Design
Boomerang
World Centric Branding
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