Back to School
Project: Blending an updated and elevated look which captured the energy
of youth combined with authentic moments and the excitement of the first day of school. It was important to convey the value proposition parents rely on to outfit their family for Back to School which our brand represents.
Creative execution: landing page, site assets, logo & copy lock-up, affiliate assets.
Project: In collaboration with our in-house photo art director, and copywriters we developed the look for the fall season. These hero banners and smaller tiles will be utilized in the same framework as Back to School.